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Новости компании SkimLinks

Thu, 16 Aug 2018 04:17:21 +0100
Skimlinks

Mumsnet is the UK’s largest network for parents, with over 12 million unique visitors per month, clocking up over 128 million page views and with a network of over 10,000 influencers. Skimlinks and Mumsnet have been working together for close to a decade. We recently sat down with James to talk about the eCommerce strategy at Mumsnet. Focusing on how they’ve gone from managing 17 different n...
Tue, 07 Aug 2018 14:21:15 +0100
How Mumsnet created a commerce revenue stream while maintaining user trust

Think about September and a few things come to mind: Fall, Earth, Wind and Fire, Harvest, Forget-me-nots, Greenday. But one thing that doesn’t immediately come to mind is content ideas. Especially ideas that will help you monetize your content. Scratch the surface though and publishers can find a wealth of ideas to draw on. So we’ve put together a select few here to get you started. Nationa...
Thu, 02 Aug 2018 17:02:25 +0100
Five content ideas publishers can monetize this September

Today Skimlinks is delighted to announce three big updates to the way publishers are able to view merchants and their rates, which make it easier to see commision rates and their conditions and find new merchants to write about. Editor Toolbar The Editor Toolbar is one of our most used products and we’ve turbocharged it with additional features to give publishers more control. Here’s a q...
Fri, 20 Jul 2018 14:00:00 +0100
New From Product: Refreshed Editor Toolbar and Merchant Updates

Skimlinks is delighted to announce the launch of the Commerce Awards for Publishers (#TheCAPS). This is a new awards program designed to recognise excellence in content-to-commerce journalism and throw the limelight on commerce teams at publishers, who have mastered the art of producing excellent product-related pieces. A total of twelve awards will be up for grabs on the night of the aw...
Wed, 18 Jul 2018 15:36:36 +0100
Announcing the first Commerce Awards for Publishers (#TheCAPS)

It’s the pater-praising holiday, that’s been celebrated since the middle ages and now commands annual spend in access of $50 billion. And Father’s Day, besides being the purported fifth-largest card-sending holiday of the year, is also a growth ecommerce opportunity. People spend $135 each during Father’s Day and that rises to $188 for 18-24 year olds, so there’s a big opportunity for pu...
Thu, 07 Jun 2018 17:57:13 +0100
3 Content Ideas For Father's Day

The FIFA 2018 World Cup takes place next month in Russia. Teams from around the world will take to the pitch and play to win. It’s an excellent opportunity to create product-related content and inform the purchase decisions likely to be inspired by one of the world’s biggest sporting events. These are five simple content ideas to help kick-off your World Cup coverage and help you make the most...
Thu, 24 May 2018 11:44:43 +0100
Five content ideas for the FIFA World Cup

Today Skimlinks is excited to announce our partnership with Monetizer101 to exclusively bring some exciting products to the US media and publishing market. Monetizer101 has developed tools that allow publishers to easily add price comparison and shopping tools to their content, which leads to increased revenue and a longer dwell time. These products provide publishers with over 70 million p...
Tue, 01 May 2018 14:00:00 +0100
Skimlinks announces exclusive US partnership with Monetizer101

It’s the fifth month of the year, when you can see summer on the horizon and start to banish the winter blues. And on first glance ecommerce opportunities in May, besides mighty Mother’s Day, are few and far between. But for savvy publishers on the scene, there’s plenty of ecommerce opportunities to pick from. Whether it’s a major media event or a niche national celebration day, there’s a way ...
Mon, 30 Apr 2018 10:30:00 +0100
Lesser known May ecommerce opportunities and how to monetize content around them

It’s been said that the hardest step in a journey is the first one. And at Skimlinks, we notice that a lot of publishers fall at the first hurdle. They sign up, but once they’ve been approved, they struggle to install our technology and understand how to use it to make money from the content they create. So this week, we ran a digest Webinar, aimed at educating publishers about how to install ...
Fri, 20 Apr 2018 12:02:14 +0100
How to monetize your content with Skimlinks: From installation to turning commerce content into a real money maker

It is with a dizzying flurry of emotions that I share some exciting news. After over 10 years of founding and leading Skimlinks from zero to over $50m in revenues, I have made the decision to hand over the CEO reins to our current Chief Revenue Officer, Sebastien Blanc. This has not been an easy decision, as you would expect. I have taken an immense amount of pride and fulfilment in building...
Wed, 04 Apr 2018 16:45:00 +0100
A message from our CEO and Co-Founder, Alicia Navarro

Throughout the year specific “ecommerce events” like Black Friday give publishers a perfect starting point to create captivating commerce content. And the good news for publishers is that Q2 is full of them. So we’ve put together five our favourites that we think you should be writing about between April and June. Father’s Day Americans spend more than $15 billion on Father’s Day every y...
Wed, 28 Mar 2018 09:15:50 +0100
5 ecommerce events publishers should write commerce content about in Q2

Publishers want to understand their performance, so they can optimize their content monetization strategy and we want to help. That’s why we constantly explore and investigate the information we can offer about the affiliate links you add to your commerce content, in order to provide granular insights into your performance. Our latest addition to the Publisher Hub is the “By Product” rep...
Thu, 15 Mar 2018 08:30:00 +0000
Introducing The By Product Report

If there’s one holiday you should never forget about it’s Mother’s Day. That maxim is true whether we’re talking about getting a gift for your own dear old Mom, thinking about creating some commerce content, or sussing out best to drive sales during the period. Caught between Valentine’s Day and Easter, Mother’s Day has a shorter window of opportunity, but is one worth grabbing. In the U...
Thu, 01 Mar 2018 17:49:11 +0000
Why you should be writing commerce content about Mother’s Day this year

The most important factor in the success of a tech team is good engineers. You can have the greatest process and product in the world, create a collaborative and supportive environment, and have a sizable training budget, but if you don’t hire the right people, none of it matters. So at Skimlinks, we look to hire the best people, that will truly thrive in our environment and we review our in...
Fri, 23 Feb 2018 13:02:18 +0000
How to get an engineering job at Skimlinks

Wherever you look, publishers are diversifying away from display, turning their attention instead toward revenue streams that can provide for the future and now the future has a name: portfolio revenue thinking. Despite the flash name, it’s no departure from the traditional way publishers have made money. Instead it’s a return to the model of making money in multiple ways that has underpinn...
Thu, 15 Feb 2018 12:50:55 +0000
Portfolio revenue thinking: How publishers have embraced thinking differently about the ways they make money

To some it’s the longest river in the world, to others it’s the biggest ecommerce company in the world and to our publishers, we know that Amazon is a major partner and key to their affiliate revenue-earning activities. So it’s no surprise it’s a common support topic too: whether it’s people asking how we work together, or what happens to existing Amazon links when our Javascript is installed,...
Thu, 08 Feb 2018 14:33:03 +0000
The other Amazon: How Skimlinks works with the ecommerce giant's affiliate program

It’s the question everyone wants an answer to: Is Kylie Jenner pregnant or not? Correction: it’s the other question everyone wants an answer to: does Skimlinks work with merchants and if so, how? The answer to that is a little (where by a little, we of course mean, enormously) complex, so as part of our Back To Basics series we’re going to break it down for you, talk about how you could ...
Thu, 01 Feb 2018 18:18:30 +0000
From affiliate networks to our preferred partner program: Common questions about how Skimlinks works with Merchants answered

Unless you’ve been under a rock, you’ll doubtless be aware Facebook has announced sweeping changes to its newsfeed, aimed at putting friends and family center stage, and shifting news and brand content to the sidelines. Noble as Mark Zuckerberg’s intentions may be, we recognise they raise potential headaches for publishers and bloggers using Facebook as a primary distribution channel for their...
Thu, 25 Jan 2018 15:42:16 +0000
Endgame? What the experts say Facebook's Newsfeed changes really mean for publishers

New publishers join our network all the time and there are always lots of questions. The same is true for our merchants and marketers, so we’ve looked at the most frequently asked questions and in the next few weeks will release a series of Back To Basics blog posts focusing on these common issues. Our first – and most popular topic of choice – is payments. Whether it’s how you earn commission...
Thu, 18 Jan 2018 17:25:46 +0000
Money, money, money: We answer common publisher questions about Skimlinks payments and commissions

If there’s one thing Harry Potter And The Deathly Hallows and today’s digital media landscape have in common it’s a creeping sense of darkness descending. There are challenges on all sides. Display advertising, which 38% of publishers recently ranked as an important revenue stream for 2018, is totally dominated by Google and Facebook. Worse still for publishers, Amazon is capitalizing upon ...
Fri, 12 Jan 2018 17:04:14 +0000
What Harry Potter And The Deathly Hallows has in common with the digital media industry in 2018

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